Topland Strengthens Birmingham’s Paradise View Offer With Anytime Fitness Deal


Topland – one of the UK’s largest privately-owned investment groups – has secured 24-hour gym franchise Anytime Fitness as a leading tenant for its Paradise View development in central Birmingham.

The international fitness group, which operates almost 200 gyms across the UK, will let a 4,500 sq ft unit as part of the regeneration of the former Beneficial Building at Paradise Circus.

The redevelopment, set for completion later this year and opening in January 2024, has seen Topland and partner CoLico Living convert the former office building into 159 build-to-rent apartments, supported by 8,000 sq ft of retail and amenity space in addition to the Anytime Fitness gym.

The partnership’s reimagining of the previously derelict building includes the creation of studios, one and two-bed apartments; co-working space; a media and TV lounge; and cycle parking for up to 90 bikes. The refurbishment, which also includes a rooftop extension, sits immediately adjacent to the city’s £700m Paradise masterplan. The strategic regeneration framework includes 120,000 sq ft of retail space, three new public squares and Grade A sustainable office provision in the heart of the city. 

The gym will provide local residents and the wider community with 24-hour access to the gym, top of the range equipment, private bathrooms and support and guidance from its expert team and coaches.

BAM Construction has been delivering the refurbishment work at Paradise View.

Sol Zakay, chairman and CEO of Topland Group, said: “Our plans for Paradise View have breathed new life into a dormant building, as we deliver high quality housing and amenity that will support the wider regeneration framework for Paradise, Birmingham. We look forward to welcoming Anytime Fitness to this exciting project.

Daniel Penn, head of network development at Anytime Fitness UK, said: “We’re excited to be bringing an Anytime Fitness gym to Paradise View. As a franchised business, all our locations are independently owned and firmly embed themselves as a key part of the local community. We will provide the local area with a convenient and caring gym which has everything they need to achieve their health goals.”